There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What is the difference between the central route and the peripheral route to persuasion quizlet?
The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. … The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.
What is peripheral route of persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What is central route persuasion example?
Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.What is an example of peripheral route to persuasion?
For example, if you’re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.
What is stereotype threats quizlet?
Stereotype threat is a situational predicament (difficult/unpleasant situation) in which people are or feel themselves to be at risk of confirming negative stereotypes about their social group. … Stereotype threat produces numerous consequences, most of which are negative in nature.
Which of these is an example of the peripheral route to persuasion quizlet?
Example of Peripheral Route Persuasion? after reading a political debate you may decide to vote for a candidate because you like the sound of the person’s voice, or the person went to the same university as you did.
What is peripheral and central route?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.What is peripheral route?
The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.
What are peripheral cues in advertising?The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. … In other words, peripheral cues, like source expertise (credibility) or many arguments in one message, are a short-cut.
Article first time published onWhat does peripheral route persuasion mean and which group of people does peripheral route persuasion work better for?
The peripheral and central routes to persuasion are two methods of modifying someone’s attitudes, according to Richard Petty and John Cacioppo. … The peripheral route to persuasion is most effective when a person has little understanding or interest in the central message.
What are examples of peripheral cues?
An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes.
What is central route processing in psychology?
The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). … This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen.
What is a central route?
The central route is logic driven and uses data and facts to convince people of an argument’s worthiness. … In order for the central route of persuasion to be effective in changing attitudes, thoughts, and behaviors, the argument must be strong and, if successful, will result in lasting attitude change.
When should a communicator use the central route to persuade an audience?
A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral. When motivation and ability to process the message are high, the person will usually take the central route.
What is the relationship between credibility and central versus peripheral processing according to the elaboration likelihood model ELM )?
Credibility is a low-effort and somewhat reliable way to give us an answer of what to decide and/or believe without having to put in much work to think it through. Peripheral route processing involves a low level of elaboration. The user isn’t scrutinizing the message for its effectiveness.
Has Adopted children get older their intelligence scores become?
As adopted children get older, their intelligence test scores tend to become: More like their biological parents as compared to their adoptive parents.
Which of the following is the best definition of stereotype threat?
Stereotype threat refers to the risk of confirming negative stereotypes about an individual’s racial, ethnic, gender, or cultural group.
Which of the following is true about articles on female politicians athletes and authors that prioritize women's appearances?
Which of the following is true about articles on female politicians, athletes, and authors that prioritize women’s appearances? The articles objectify these females. According to a study of African-American college students conducted by Watson et al.
What are the four main elements of persuasion?
- The source is the place of origin of a message i.e., a person who sends a communication,
- the receiveris the person at whom the message is aimed at or sent,
- the message is the information that is being transmitted by the source,
Is the central or peripheral route better?
When either motivation or ability are lacking, the peripheral route prevails, with its effort-saving heuristics and peripheral cues operating. Because these processes require less thought, their effects are more fleeting than the central route’s lasting impacts.
What is a peripheral market?
Traditional marketing efforts attempt to sell people on the value of a particular product or service. … Peripheral marketing takes a less direct approach by placing the advertising on the periphery of life and letting it speak for itself.
How can a person defend against social influence techniques based on capturing and disrupting attention?
How can a person defend against social influence techniques based on capturing and disrupting attention? The person should try to pause and eliminate distractions.
Which statement about the speed of speech and persuasion is most accurate?
Which of the following statements about speed of speech and persuasion is MOST accurate? In general, fast talkers are more persuasive.
What are peripheral cues in psychology?
a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated.
Which individual is processing an argument on the central route of persuasion?
Central route to persuasion is the style where a persuasive message is sent by a person who has both the ability and the motivation to think carefully about the messages arguments. It’s the information that is central to the true merits of the person being advocated in the message. The infor mean the argument.
What are peripheral devices?
A peripheral device is generally defined as any auxiliary device such as a computer mouse or keyboard, that connects to and works with the computer in some way. Other examples of peripherals are expansion cards, graphics cards, image scanners, tape drives, microphones, loudspeakers, webcams, and digital cameras.
What does the need of cognition mean to your residents?
Need for cognition refers to an individual’s tendency to engage in and enjoy activities that require thinking (e.g., brainstorming puzzles). Some individuals have relatively little motivation for cognitively complex tasks. These individuals are described as being low in need for cognition.
What is attitude inoculation in psychology?
McGuire coined the phrase attitude inoculation to refer to the process of resisting strong persuasive arguments by getting practice fighting off weaker versions of the same arguments.
What should be the conditions under which a thinking person would adopt the peripheral route to persuasion?
Persuasion is attitude change and influence is behavior change. … Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion? a lack of time and interest.
What is an example of central route to persuasion?
Examples of Central Route Persuasion Though the person has a car, the person gets influenced by the features shown of a new model of car. The advertisement has shown facts and figures that really show the car to be better than what the person has been using. This is a case of a central route to persuasion.
